FIFA World Cup 2026: risk of a tournament reserved for the wealthiest? An unprecedented inflation... 94
The 2026 World Cup, jointly organized by the **États-Unis, le Canada et le Mexique**, promises to be an extraordinary event: an expanded format with 48 teams, 104 matches, state-of-the-art facilities, and what is expected to be the most massive media coverage in sports history. However, as initial details about ticketing and logistical costs emerge, growing concern is palpable among fans: **the North American World Cup could become the most expensive World Cup ever organized**, to the point of calling into question the very accessibility of the event.
At the heart of this concern is the American model of *dynamic pricing*, a system where prices are never fixed. They fluctuate according to demand, the volume of online requests, the status of the match, and even algorithmic parameters beyond the consumer’s control. For example, a hotel room normally priced around 200 USD might not be offered for less than 500 or even 600 USD, probably more for late bookers.
This mechanism, common in American professional sports, could turn World Cup ticket purchases into a frenzied and even unfair race. Some final tickets are already priced between $5,000 and $20,000, a completely unprecedented level. Group stage tickets could see daily price swings, making financial planning nearly impossible for foreign fans.
American supporters, already used to high prices in the NBA, NFL, or MLB, seem better equipped to navigate this system. Conversely, for Moroccan, Brazilian, Senegalese, Egyptian, or Indonesian fans, this model represents an almost insurmountable barrier.
Adding to this cloudy scenario is the question of the official resale platform: **FIFA Official Ticket Resale Platform**. Ideally, it prevents black-market sales and secures transactions. But in a market dominated by speculative logic, it could become a playground for actors seeking to maximize profits, especially since FIFA takes a commission.
FIFA has not yet communicated safeguards it plans to implement. Without strict regulation, resale could amplify price volatility, particularly for highly sought-after matches: final rounds, games involving teams with strong diasporas, as well as the opening match and final.
One of the most puzzling aspects of this World Cup is the early sale of tickets without specific match assignments. In the USA, out of the **6 millions de billets prévus**, nearly **2 millions ont déjà trouvé preneur**, while buyers do not yet know which matches they paid for.
This reflects several dynamics:
- Total confidence from the American public in the event's organization;
- The high purchasing power of an audience willing to invest heavily in sports experiences;
- A structural asymmetry between American supporters and international fans, the latter compelled to wait for match assignments to plan trips and budgets.
This situation fuels fears that stadiums will be largely filled with local spectators, to the detriment of fans supporting their teams from abroad.
The USA ranks among the world’s most expensive hotel markets, and the selected cities are no exception: **New York, Los Angeles, Miami, Seattle, Dallas ou encore San Francisco** regularly top lists of the priciest destinations. A genuine inflation is expected across the hotel sector. During major sporting events, room prices can double or triple. For a month-long World Cup, projections are even more alarming: some operators are already talking about "prices never seen before."
Fans should expect:
- Massive hikes in hotel prices;
- Predictable saturation of alternative accommodations;
- Very high internal transport costs, since distances between host cities often require air travel.
All these factors raise a central question: who will the 2026 World Cup really serve? The 250 million registered football players worldwide may feel somewhat frustrated. Their sport is slipping away.
The North American model, dominated by commercial logic and speculative mechanisms, seems incompatible with football’s tradition as a popular sport.
We might witness the emergence of a two-speed World Cup:
- A premium World Cup, largely attended by North American audiences and wealthier supporters;
- A remote World Cup for millions of international fans who must content themselves with televised broadcasts due to insufficient means to attend.
For supporters from countries where median income is far lower than in the United States, be they African, Latin American, Asian, or even European nations, the experience could become inaccessible.
FIFA clearly faces a strategic dilemma. Sooner or later, it will have to address this issue. Certainly, the choice of the United States guarantees top-level infrastructure, record revenues, a colossal advertising market, and a logistics organization of rare reliability. But this financial logic could directly contradict football’s social and symbolic mission: to bring people together, unite, and include.
If the 2026 World Cup turns into an elitist event, it risks leaving a lasting negative impression in public opinion. Modern football, already criticized for its commercial drift, could face increased pushback from fans—the very fans who keep the sport alive—especially as FIFA’s revenues rise from $7.5 billion to $13 billion.
The World Cup is thus under tension. In 2026, it will likely be spectacular both sportingly and organizationally. But it could also mark a turning point in World Cup history: when the event stops being a popular and accessible gathering and turns into a premium product for a privileged audience.
Between ticket inflation, skyrocketing hotel prices, logistical distances, and the American economic model, the real risk exists that this edition will go down as the most exclusive, most expensive, and least accessible.
FIFA, the organizers, and host cities will have to find ways to mitigate this dynamic to preserve football’s very essence: a universal sport that belongs to everyone.
Could the proximity between Gianni Infantino and Donald Trump, even their friendship, help in any way?